Advantages And Disadvantages Of Geothermal Energy

GEO-THERMAL POWER PLANT SUBMITTED FOR Energy Studies INTRODUCTION In the present scenario , ENERGY has become the most important part of our daily life requirements . It is used so extensively in our day to day life that we , at many times , do not even realise that it is being used. Thus, for all our works , energy is required in large quantities . But the big question which arises is , from where to get the energy.There are several sources and a wide variety of methods to fulfill our demands by producing energy . Being humans one of our basic requirements is electricity.There are a lot of ways to produce electricity.One such method is ‘GEO THERMAL POWER PLANT’ .Geo Thermal Power Plant gives major contribution to fulfill energy demands.†¦show more content†¦The steam created then needs to be separated from brine which is usually done in central separation chamber. After this separation process , the whole steam is transferred to heat exchangers which are located inside the power plant. After the steam is transferred to heat exchangers , it is possible to transfer it even further to the steam turbines where electricity can be generated from it, and at the same time unused energy is released through the exhaust pipes. In heat exchangers steam is being cooled in under pressure in the condensate and then heat is transferred into the cold water in the condensate heat exchangers. This cold water that we gain on it’s way is pumped from wells to storage tanks from which it is transferred to heat exchangers where the temperature of gets increased and is then passed through deaerators where it boils and where released oxygen and other gases which may cause corrosion (when heated) are removed by final water cooling. Keeping it simple , it all comes in the process of heating of water and it is transferred to steam which can then be used to drive a turbo-generator which generates electricity or this steam is passed through heat exchangers and heats water creating sufficient heat for central heating of households andShow MoreRelatedDuring the 21st century our country and our planet as a whole is in energy crisis. We have used too1200 Words   |  5 Pagesplanet as a whole is in energy crisis. We have used too many oils and fossil fuel that our non-renewable resources are running out. Oil is limited and is at outrageous prices, this result is making our economy suffering. With fossil fuel and oil as the main source of energy the people of this planet need to start looking for an alternative energy source because our fossil fuel will not last forever and fossil fuel also polluted our planet. This is where a renewable energy comes in. I will start talkingRead MoreEarths Natural Energy Sources Essay14 70 Words   |  6 PagesINTRODUCTION Renewable energy is energy produced from natural resources such as, wind, sunlight, rain, tides and geothermal heat which can be re-used or replenished. Natural energies (renewable energies) have its advantages and disadvantages. The reliance on fossil fuel is reduced by the sources of renewable energy. Though the use of natural sources has many advantages over the use of fossil fuels, the cost of investment for it can be too high for some people. In this project, I will be highlightingRead MoreSources Of Alternative Energy Sources926 Words   |  4 PagesAlternate Energy Sources Alternative energy sources are becoming more and more popular. The most important alternative energy sources are solar, wind, geothermal, biomass, ocean, and hydropower energies. Their main advantage lies in the resumption of energy resources. This paper will give information about each of sources as well as their advantages and disadvantages. Solar energy The Sun is a leading environmentally clean energy source. The process of generating electricity from sunlight has beenRead MoreFossil Fuels Advantages And Disadvantages1399 Words   |  6 Pageshas been one energy source that has dominated the world for a long time, fossil fuels. Fossil fuels are an energy source that includes coal, natural gas, and oil. Fossil fuels have been used for a long time because of their energy output. The downside is that is very harmful to the environment, so that is why we have renewable sources that are eco-friendly. Renewable energies still have not won the favor of the crowd because fossil fuel use is still much higher than renewable energy. The topics thatRead MoreAlternative Sources of Energy: Geothermal Essay1185 Words   |  5 PagesGeothermal Energy Introduction The useful and super eco-friendly, and environmentally safe (for the most part), form of energy that is called Geothermal Energy has been used for thousands of years. The definition for Geothermal is â€Å"earth heat† so it is literally the heat naturally created by the earth that humans and other species have discovered to use to their advantage. The earliest known uses are located in china and are based since the 3rd century B.C. although at that time the energy wasRead MoreFossil Fuels vs Energy Alternatives730 Words   |  3 PagesHow can energy be converted from one form to another? All forms of energy can be converted to another form of. For example: A pendulum is an object is suspended by a string or wire for support. If the object is moved to one side and then released, it will swing back and forth in an arc. At that moment the object reaches the top of its swing, it stops for an instant, and then begins another swing. At that instant of stopping, the object has 100 p ercent potential energy and no kinetic energy. The objectRead MoreImplementation Of Geothermal Energy As An Alternative Energy1459 Words   |  6 PagesTitle : Implementation Of Geothermal Energy As An Alternative Energy AHMAD HAFIZUDDIN BIN ISMAIL (EC15132) FIRDAUS BIN MAT SHUKRI (EC15133) MUHAMMAD SUHAIMI BIN MOKHTAH (EC) AMAR FAISSAL BIN KAMARUDDIN (EC15134) Faculty of Electrical and Electronic Engineering UNIVERSITI MALAYSIA PAHANG (UMP), 26600 PEKAN, PAHANG, MALAYSIA Abstract This report presents an alternative energy is any energy source that from fossil fuel. We need to turn to alternative energy in general. Firstly, we were in dangerRead MoreRenewable Energy : Solar Energy1007 Words   |  5 Pagesbeen some of the primary sources of energy that we use in the world. There are some negatives to them like they pollute the air and it would not be renewable. It also has bad effects on the environment. This is where Alternative energies come into play. These sources are very efficient. There are multiple of these Alternative energies like Solar, Wind, Geothermal, Hydroelectricity,etc. These are some energies that will help us be more efficient with our energy choices. The ones listed are the onesRead MoreWith The Rapid Growth Of World Population, The Limited1114 Words   |  5 Pagesnon-renewable energy demand is increasing, especially in the developing countries. This situation causes the risk of depletion of cheap fossil energy sources, as well as envir onmental pollution and climate change. Therefore, the researchers worldwide have been tried continually to find solutions for the diversification of energy sources, reduce harmful emissions and emissions of greenhouse into the environment, and the renewable energy have been the centre of attention. The renewable energy is that energyRead MoreFossil Fuels Is A Nonrenewable Resource1622 Words   |  7 Pagesbe available without the oil and gas extracted and processed from fossil fuels. Some advantages are being able to generate great amounts of electricity in one location, cost efficient and reliable, coal is becoming more and more available as geologists are finding coal mines, easily stored and transported from one place to another and new technology had been made to safely extract fossil fuels. Some disadvantages are it gives off carbon dioxide causing the greenhouse effect, which contributes to the

Is Renaissance Music Influential - 1222 Words

Is Renaissance Music Influential? Many different things are influential in many different ways. Whether it be how the sinking of the Titanic caused many changes in the regulations of ships, or how Newton’s law of universal gravitation helped to inspire Einstein’s theory of general relativity. As well as catastrophic events and scientific laws, works in the field of music have also been influential. For example, Jacques Offenbach’s Infernal Galop was used as the music for the Can-can, a popular dance. A theme from the Infernal Galop was also used in a movement of Camille Saint-Saà «ns’ The Carnival of the Animals. Other influential composers include Beethoven, Mozart, J.S. Bach, and Tchaikovsky. Aside from being composers, these people have†¦show more content†¦The first madrigals evolved from the frottola, another form of vocal music (Strainchamps). The major difference between the two is that the four parts of the piece are prioritized differently (Strainchamps). In a frottola, the top and bottom voices of the piece are more significant that the two in the middle, but in the madrigal, all parts were given equal importance (Strainchamps). As time progressed, so did the style of the madrigal. For example, five parts became increasingly more prevalent in madrigals about halfway through its lifespan, and the amount of expression that was put into the pieces also grew (Strainchamps). Some of the most well known composers of madrigals are the contemporaries Carlo Gesualdo and Claudio Monteverdi (Strainchamps). In addition to his madrigals, Monteverdi is notable for writing operas. His most acclaimed operas include L’Orfeo, L’incoronazione di Poppea, and Il ritorno d’Ulisse in patria. These are also some of the oldest operas that are performed today (â€Å"Claudio Monteverdi†). L’Orfeo may have brought about the creation of the Infernal Galop, from the opera Orpheus in the Underworld, as the opera that Orpheus in the Underworld is based off of, Orfeo ed Euridice, was based on the same myth that L’Orfeo was written around. Monteverdi is also accredited with bringing about the musical style of the Baroque period (â€Å"Origins and Elements of the Baroque Style†). Another importantShow MoreRelatedMiddle Ages And Renaissance Era1081 Words   |  5 PagesMiddle Ages and Renaissance Era The Middle Ages were not known for their choice in government, ways of living, or their views on the Church. Rather, they were known for making the best of what was given to the, which was music. During the early Middle Ages, peasants stayed bound to the land they were given, but had to depend on landlords for protection. Also, many social bonds were ties of kinship, which lead to the emergence of feudalism among the warrior aristocracy (The Middle Ages: Feudal LifeRead MoreThe Harlem Renaissance, A Cultural Movement Essay1063 Words   |  5 PagesAlly Johnson November 13, 2016 African American History Art, Music, Literature†¦Freedom. The Harlem Renaissance, a cultural movement that began in the 1920s and continued until the early 1930s, brought excitement and a new found freedom and voice to the African-Americans who had been silent and oppressed for far too long. â€Å"Centered on the Harlem district of New York City, the Harlem Renaissance was part of a nationwide urban revolution sparked by World War I. The cultural outburst, which followedRead MoreThe New Negro Movement, By Zora Neale Hurston1720 Words   |  7 PagesThe Harlem Renaissance was a time of cultural endeavors of intellectual and artistic African American leaders during the 1920s. It was a manifestation of embracing poetry, literature, music, art, film, fashion and all things synonymous with creativity. It begun during the end of World War 1, in a relatively small section in New York City and ended during the aftermath of The Great Depression. This was by far one of the most influential movements in African American culture. African Americans t ookRead MoreThe Renaissance: A Period of Awakening 1854 Words   |  7 PagesThe Renaissance is known to many as the rebirth of society and the revival of classic learning. It opened the doors for new and improved ideas in writing, composing, and painting. This period of time effected society in many positive ways because of the newer advantages being made for the future to come. The literature, music, and art of the Renaissance had a great impact on society. The Renaissance literature expanded learning for individuals with manuscripts and poetry. Petrarch was an excellentRead MoreThe Art Of The Folk1699 Words   |  7 Pages The Art of the Folk: Jazz, Blues, Folktales, Dance: The Harlem Renaissance During the nineteenth- mid-twentieth century, folk became very popular and widely known within the nation. Folk is considered the ordinary citizens of a public or district considered as the agents of a conventional lifestyle and particularly as the originators or bearers of the traditions, convictions, and expressions that make up an unmistakable culture. When people started to realize, their potential and become open toRead MoreThe New Negro Of The Harlem Renaissance879 Words   |  4 PagesThe New Negro Movement, also known as The Harlem Renaissance, was a time in the early twentieth century where African Americans embraced literature, music, theatre, and visual arts (Alchin). They were inspired and gave inspiration to many blacks in the community. The Great Migration was the beginning of the Harlem Renaissance – it is, where it began the most significant movement in the black history. After World War I, â€Å"more than six million African Americans† traveled from à ¢â‚¬Å"the rural South to theRead MoreClaude Mckay s Harlem Dancer And Ended Around 1929 Essay1535 Words   |  7 PagesThe Harlem Renaissance began in 1918 with the publication of Claude McKay’s â€Å"Harlem Dancer† and ended around 1929. During this period, there was a wave of literary works by, and about, Blacks. The Harlem Renaissance was a period of great intellectual expression as well as introspection (Bodenner). There were several key moments and individuals that made this era of time historical. African American artists rejected imitating the ideals of white Americans and championed black artistic expression onRead MoreHarlem Renaissance : The Cultural And Artistic Explosion745 Words   |  3 Pages Harlem Renaissance The Harlem Renaissance was the name given to the social, cultural and artistic explosion that took place in Harlem during the end of World War 1. The time of the 1920’s was a time of change for everyone. During the 1920’s, the Harlem Renaissance was the most influential movement where African Americans came together and created multiple things that was unique to their race such as; music, literature, poetry, and much more which reallyRead MoreA Brief Look at the Renaissance939 Words   |  4 PagesThe renaissance sparked an influential cultural movement by art, architecture, and music. Renaissance was a period of time from the 14th to the 17th century that affected Europe. During the renaissance people learned art and literature. The renaissance was the period of transition, from the medieval to modern times. The renaissance began in Italy during the 14th century as early as the painters Giotto and Cimabue. During the Renaissance people witnessed â€Å"the disco very of the world† and the â€Å"discoveryRead MoreThe Harlem Renaissance and Its Effect on the American Dream1541 Words   |  6 PagesThe Harlem Renaissance and its Effect on the American Dream What was the Harlem Renaissance? The Harlem Renaissance was a period of time in American history that emphasized African American culture in the form of music, art, and poetry. The Harlem Renaissance of the 1920s was plagued by poverty and racial inequality. African Americans held the dream of upward mobility and racial equality, through mediums such as poetry and jazz: a new form of music originating from the African American community

Is Nuclear Energy Answer to the Energy Crisis by Albert You Free Essays

Is nuclear power the answer to the energy crisis? Submission Date: 29/8/2012 Required Length: 1250-1500 Actual Length: 1291 Introduction It is frequently said that nuclear energy is cheaper, safer and more efficient than fossil fuels, and without the effects on air pollution, so it is often seen as a solution to the energy crisis. In 2000, approximately a sixth of the global electricity power was provided by nuclear power. Boyle, G et al 2003) However, over the last year, there has been the serious accident with a nuclear power plant in Japan, which has draw attention on the nuclear issue once again, as it recalled the devastating disaster of Chernobyl, Ukraine in 1986. We will write a custom essay sample on Is Nuclear Energy Answer to the Energy Crisis by Albert You or any similar topic only for you Order Now It needs to be asked whether it is safe enough to be the answer to the energy crisis. From my perspective, exploitation of the nuclear energy have done more harm than good so far. Therefore, how to approach the role of nuclear power in this energy crisis in future is the highest priority. Environment According to the Sustainable Development commission (2006), there is no energy technology can reach zero carbon emissions currently. Even renewable technologies will lead to carbon emissions during construction. Nuclear power plants are no different. With large demand of product of cement and metal during construction, mining the uranium ore, massive energy inputs on wastes disposal and the uranium enrichment facility, nuclear energy is definitely not green energy like people say so. Moreover, as the by-product during the uranium enrichment processes, HCFC (hydro chlorofluorocarbon), the major contributor of depletion of the ozone layer in the upper atmosphere, which more or less discharged to the atmosphere though after treatment. Due to the limitation of efficiency, approximately 33% heat utilization ratio (From IAEA 2012), the light water reactor have, a large amount of waste heat are discharged by nuclear plant . For typical nuclear systems, in order to ensure that the effects of temperature rise in the environment is small, a large amounts of water (around a billion gallons per day) must be passed through the steam condenser to cool down them ,which also is the main reason why the nuclear plants built near the sea or water area . Heater water can have adverse effects on the plant and animal life which might cause a great variation among species. ( Murray, R 1980) All nuclear plants generate dangerous nuclear wastes. Nuclear wastes contain radioactive material which is hazardous to most forms of life and the environment. Some nuclear wastes remain dangerous for thousands of years. When biological tissue expose on radiation or touch radioactive material, energy is deposited and a series physical changes take place that cause huge damage on the cells to variation or death. Current major approaches to managing nuclear wastes are segregation, storage and deep burial for a long time according the different risk level of wastes. There are some cases about leak of wastes, and few communities are willing to accept waste site near them. (Gore, A, 2009) Cost and economy If only considering the unit cost of producing electricity by the nuclear power comparing other forms of energy, it is seems to be cheaper much from the data (World Nuclear Association, 2010). However, building a new nuclear plant is a tremendously complicated project that costs huge investment and takes many years to complete. It is no likely to calculate the accurate cost of a new nuclear power plant claimed by the Sustainable Develop Commission. Helen Caldicott (2010) believes that the real economy value of nuclear industry is never carefully analyzed, including the cost of uranium enrichment, financial claims after the nuclear disaster, construction and decommission. It is a fact that a smaller proportion (approximately 26%) of fuel cost accounts for a nuclear power plant’s whole operating cost than other types of power plants. However, the high cost of waste disposal remains a big headache since advent of nuclear technology . According to the mail online news, the cost of cleaning up Britain’s nuclear waste has increased to almost ? 48 billion, it was revealed today as the Government unveiled â€Å"radical† changes to managing the country’s nuclear legacy. The cost of the programme was estimated at ? 43 billion last year but it has soared to ? 47. 9 billion. (2012). A further problem is that nuclear power plants must maintain higher standards of operational condition in case of the likelihood of potential safety loopholes of equipment in poor condition. In addition Employees, administration, and supplies cost a nuclear power plant $0. 0137 per kWh on average in 2008. (Morgan J, 2010) Going back to the nuclear disaster cause by earthquake-tsunami in Fukushima, the government of Japan estimates the cost at $300 billion, which would make it the most expensive natural disaster on record, according to Birmingham L (2011). JP Morgan has estimated the Tokyo electricity company may face claims of up to 2 trillion yen, nearly 15 billion pounds by the end of this year. As to the subsequent expenditure of Chernobyl disaster, in Ukraine, 5-7 percent of government spending each year is still devoted to Chernobyl-related benefits and programmes. In Belarus, total spending by Belarus on Chernobyl between 1991 and 2003 was more than US $ 13 billion. Safety and Accidents The most important part of public concern is the safety of nuclear plant. Regardless of how many wisdom man have, human being never can bear the disastrous results once nuclear accident take place. Huge loss in economy, irreversible damage in environment and unexpected effects on future, all of these prove the nuclear power have not meet the contemporary safe needs. With the last one nuclear power station closed in March 2012 in Japan, which means the all of the Japan’s 50 reactors have been taken off line, marking the country’s first no nuclear power day since May 1970. And after Fukushima disaster, under the pressure of anti- nuclear protests, Germany’s coalition government has announced a reversal of policy that all the country’s nuclear power plants will be phased out by 2022. Twenty five years on, the disaster at Chernobyl casts a long shadow over the people. As the most serious nuclear disaster on history , Chernobyl disaster, which lead directly to thirty one deaths in that accident . About 200,000 people had to be permanently migrated after the disaster. According to IAEA report, up to 4,000 people may die from long-term diseases related to the accident. Those numbers are a subject of debate. The World Health Organization reported the actual number of deaths related to Chernobyl was about 9,000. However, when atastrophe happened in Fukushima, in Japan, this tragedy makes people realise the terrible hazard of nuclear power once again and the fear is far more than the loss. There have been over 25 indirectly deaths or cases of radiation sickness from the nuclear accident, over 100,000 people had to be evacuated from their homes. In this day and age, for terrorists, nuclear power plants are obvious targets. (Caldicott, h, 2007) Assault by hijacked plane, truck bombs, or covert attack into the reactor’s control room, which are very likely happened in the future. Once breakout of war, nuclear plants also are first military targets. The subsequence of meltdown or destroy of reactors could trigger the countless death of people in heavily populated areas, and they would suffer slowly and painfully from acute radiation sickness year after year, cancer, leukaemia, congenital deformities, or genetic disease. Conclusion In conclusion, it is clear from the preceding arguments that the weakness overweighed the advantages in nuclear power use, considering the impacts of the unclear power to the environment, huge cost of upfront investment and reconstruction after disaster and the unknown safety hidden risk. Owing to this, people should take the nuclear power seriously because of the nuclear disaster would not be unbearable by human race. Hence, the each governments should not promoted the nuclear power as the answer to the energy crisis. Bibliography Birmingham, L. 2011, Japan Recovery Slowed by Aftershocks, Tokyo Monday Boyle, G, et al. 2003, Energy Systems and sustainability- power for a sustainable future, Oxford university press: Oxford, Pp, 395-396. Caldicott, H. 2007, Nuclear power is not the answer new press Pp,55-58. Gore, A. 2009, Our Choice: a plan to solve the climate crisis, Bloomsbury publishing: Great Britain Pp, 150-154. IAEA, 2012. Summary of Nuclear Power Reactors [online] available: http://world-nuclear. org/reference/default. aspx? id=984amp;LangType=2057amp;terms=33%25 [accessed at 26/08/2012] IAEA, 2001. 15 Years After Chernobyl, nuclear power plant safety improved , but strains on health, economy and environment remain[online]available: http://www. iaea. org/newscenter/features/chernobyl-15/cherno15_main. shtml[acce How to cite Is Nuclear Energy Answer to the Energy Crisis by Albert You, Papers

Case Study on Googles Strategy in 2008 free essay sample

Case Analysis (Google’s Strategy in 2008) Introduction Google is the most used search engine worldwide as of 2008 (Gamble 2008). This is largely due to the consistently reliable search results it produces as its core product, in effect creating confidence amongst consumers. To keep this competitive advantage Google needs to identify forces that seem most likely to bring about major change to the industry within the next 3 – 5 years. In doing so, Google need to identify 3 – 5 factors that promote success in the search industry to help focus and navigate through the coming half decade. Forces most likely to bring about major change to the search industry in the next 3 – 5 years Innovative and game-changing concepts have been the driving force behind the success of Google over the past decade. Google need to look to the future to remain on top and maintain their competitive advantage against the competition. The introduction of the Android operating system for mobile phones was designed to compete with Apple’s iPhone and at only a fraction of the cost (Gamble 2008). Over the coming decade the Android will play a vital role in increasing Google’s mobile search market and increase its share of banner ads (Gamble 2008). The Android still needs time to mature and develop a more extensive range of apps for its mobile users to hold a larger share of the market. Over the next 3-5 years it will be evident that the Android will be a one of the most dominant players in the search industry. The ‘cloud computing’ concept may be one of Google’s most anticipated due to the idea that all computers can be linked up to one, anywhere in the world, is a major advantage to any global business. The licensing of Google’s online Beta word processing application will rival the Microsoft office version and at a 600% price difference it makes Google’s application look more attractive (Gamble 2008). As this concept may be easy to imitate by other firms, Google will have the upper hand firstly by having their reputation and secondly by the vast amounts of cash reserves Google can afford to spend in order to make their ‘cloud computing’ application unsurpassed. The agreement between Google and the U. S federal Communications Commission grants permission to use unused television airwaves. Newer and more advanced technologies will be designed to accept and transmit these frequencies, in effect creating larger Wi-Fi areas (Gamble 2008). The possibility for any device to have multi-frequency accepting transmitters provides communication in remote locations and around the world with endless possibilities. Not only will this bring about major change to the Search industry; it will dramatically change the Communications Industry. Key Factors that define success in the search industry 1. Google’s number one principle of corporate Philosophy is ‘focus on the user and all else will follow’ (Gamble 2008, p. C262). When Google made this statement they emphasized that its main objective was to please the customer, by putting the user’s interests first and success will follow accordingly. Being upfront by advising users that they refuse to make sacrifices to increase shareholder value shows uninterrupted user focus. When it comes to usage, the users appreciate basic ingredients; easy to use, instant results, search placement is unavailable for purchase and relevant advertisements to your search (Gamble 2008). Communication between the user and the application are the insights that so many companies miss, and are probably the easiest to grasp. Many companies spend time and money on inventing new technologies to what their understanding is of what people want; where majority of the time†¦it’s usually not. By focusing on what the user wants, other applications can be formed around this base of information. . While Google may have many applications that may be mind blowing, they believe that to be successful in the search industry you must be able to conduct your core service extremely well (Gamble 2008). This type of approach can be seen as building from the inside out, by focusing on what is important and applying yourself to what you’re good at. Nike does running shoes, Porsche does Sports cars, Starbucks does coffee and Google does search. In all of these companies, it’s simple to identify their bi-products but without the quality of their core product, these companies would cease o exist. 3. When it comes to search, instant gratification is priority number 1 (Gamble 2008). For success to be achievable it is a necessity to either meet expectations or to go beyond, and for the search industry; the standard is one of instance. By showing that Google are different from other corporations also helps in their success. It may be noted that Google may be the only company whose goal is to have users leave its website as quickly as possible (Gamble 2008); leaving the website quicker means the user found what they were looking for quicker, which encourages repeat use. This standard of timeliness expectancy can be seen across man different industries; building a house is 6 months, basic letter postage cross country is 1 week, ordering a coffee is 5 minutes and search is instant. 4. Being able to trust the accuracy of your search engine will, at the bottom line, make or break your company. Many companies have lost trust among users by manipulating partner sponsors to be displayed even if they have nothing to do with what the search is about. An example of this may be an advertisement for an electrician where the search indicated plumber. Google go to great measures to ensure that the veracity of search results are not compromised, it is not possible to buy a better Page Rank and sponsored links are relevant to the search item indicate (Gamble 2008). As Google pride them self on the simplicity and user friendly interface, it is essential that the search results and advertisements are not confused for being one or the other. Having a clearly defined area where advertisements may be relevant to the search is the key to the quality of the engine. Conclusion Google are at the forefront of search technologies and it seems as though the future is bright for the company. By pushing the boundaries of what is possible, Google will embrace and most likely cause change within the industry. Success will come naturally if Google maintain their innovative thinking and maintain their user focused philosophy. References Gamble, J. E. 2008, Google’s Strategy in 2008, (case 14, pp. C259 – C276). University of South Alabama Gamble, J. E. 2008, Exhibit 1, The Principles of Google’s Corporate Philosophy. Source: www. google. com